Mr Richi | Artist at Mondoir

Mr Richi

Nationality: Serbian

Discipline: digital-art

Born: 1982

Based in: Belgrade, Serbia

I am a contemporary digital artist creating at the intersection of pop art, conceptual art, and modern day culture. My work explores value systems, power structures, money, fame, and the psychological mechanisms behind desire, belief, and many other emotions and actions that guide us today in the digital age. I studied literature, which strongly shaped the way I approach art — particularly in my focus on narrative, symbolism, irony, and subtext. My path in visual arts isn't a traditional, academic one, my artistic education developed through years of self-directed research, experimentation, and deep immersion in visual culture, from classical art history and advertising aesthetics to internet memes, street art, and blockchain-native practices. This hybrid approach allowed me to build a visual language that is both conceptually driven and culturally accessible. I began using iconic imagery (banknotes, historical figures, pop culture symbols) as a way to question and explore authority, legitimacy, and belief. Over time, these symbols evolved into tools for my personal artistic expression. My artistic journey accelerated with the rise of NFTs and Web3, which provided both a medium and a context that somehow aligned quite naturally with my themes. Blockchain technology allowed me to engage directly with concepts of ownership, scarcity, speculation, and digital belief systems — not as some vague and abstract ideas, but as real everyday experience. My practice evolved into building cohesive conceptual collections, often mixing humor, irony, and discomfort to provoke emotional and intellectual responses. Today, my work spans authentic digital artworks, stills and animations, as well as AI-assisted visual experiments, physical prints, and live performances, immersive shows. I see my practice as an ongoing investigation that continuously responds to cultural shifts, technological change, and the tension between art, money, belief, and meaning.