The Winners

Marca is one of the most widely read newspapers in the Spanish world. It is part of the popular culture of Spain, you can find it in any bar and its covers have been, and are, very special in sports culture.

For me, a Spanish artist, having the opportunity to revert and honor the cover that many of us thought we would never see, that of the victory in the world cup, is something very special. It also allows me to be part of that great moment, of that historic and unique cover.

In my work there is a lot of retro futurism— I like it and I incorporate it through my artworks. For example, for one visual toy in this series, I imagine a retro Marca cover inside an iPad which exists in a parallel universe or another moment in time... A time in which our devices are so full of mechanics that less elegant design would be needed. This cyberpunk device invites you to imagine who in this parallel world of Spanish sports will be the lucky one to have this cover in their hands.

The artwork in this series is in the range of colors of the Spanish flag plus blue tones that are common in the kit. The buttons, animations and mechanisms reinforce the idea of a colorful party, which is how it was— streets and squares full of red and yellow, a unique moment. That feeling of victory plus the structural elements of the cover are maintained, making this work a unique version of a unique moment. A work of maximum collectability.